ESY India sells POS equipment like scanners and printers. They hired Misfits to build their website and manage their digital marketing which included social media marketing, search marketing and content marketing.
Misfits Communications used social media marketing and search marketing to help increase brand exposure of ESY and broaden its customer reach. The goal was to create content compelling enough that users will share it within their social networks. Another objective was to draw new and unique visitors to its newly built website. Metrics below are a measure of what was achieved for ESY in a short span of time.
146 % growth in web traffic
66% growth in online conversions
Significant increase in brand equity